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Would you like to create your own cyber-soaps online?


Books by Anne Hart


Have you ever thought of writing and producing your own "cyber-soaps" and putting these audio or video dramas online? You might even sell advertising on your site as you build followers to see what the next episode of your cyber-soap drama, comedy, or reality show is going to showcase. Writers need to put themselves in the driver's seat by giving advice. What you're paid for is your insight, foresight, and hindsight. You sell information on cross-promotions in order to sell your fiction.


You sell insight into promotions, programming, and spin-offs. This is the fastest way to get your writing into cyberspace. You go to companies like Paramount and New World Entertainment and sell them insight, not merely your fiction.


The insight you'll be selling the entertainment divisions of the giant corporations along with the new and smaller startups that affiliate with the successful, would be about how they can use new strategies for putting entertainment on the Web. Also target the non-fiction properties and ask if they could use a cybersoap column of continuing stories or drama. You don't want to produce a show, you want to build giant brands of your work. If you go with the big brands with your entertainment writing, you'll avoid being eliminated when the competition shake out occurs.


Cybersoaps compete for the little time available people have to watch and listen to escape and entertainment fiction. With nonfiction writing, audiences are reading you to find information in order to make choices and important decisions. Entertainment writing and fiction as escape or "culture" competes for recreational time. It's easier to reach the in-office market with nonfiction, work-related topics. To convince and employer that reading fiction online is a stress-buster during work hours, during break time, or just after closing, you need to sell reality and virtue in your fiction.


True confessions and autobiographies online, docudramas, and cybersoaps need their reasons to exist-like bringing in advertising money for the sponsors or developing creativity in a worker by having him interact with the drama or story and finish the ending to improve writing skills, develop intuition and insight, or make people more imaginative at work is fine.


You need a selling point beyond being great digital storytelling. One way cybersoap writers make money is by creating and buying shows for larger networks. For example, if you check out what was happening back in the 1996-1997 era, you'd see that the M3P studio creates and buys shows for the Microsoft Network, circa 1997. Nowadays, a fiction writer could set up a studio that creates a show, writes it, and then buys shows for other networks to bring in the income.


To generate more income back in 1997, you would have to be a talent scout or have a partner who is one and work in the Los Angeles area or have your talent scout be there and keep contact by e-mail. What about today's market? You could function independently wherever you lived and upload your cyber-soaps online, assuming you could buy the bandwidth space on the Internet. You never know when your client decides to cut its work force and eliminate websites like Microsoft did in February 1996.


Who you need to target as a fiction writer of cybersoaps are Web network owners. You also could create networks or build your own fiction network around your scripts or shows. You can play out your shows until they peak . Then turn around and sell them like real estate for an income, for as long as your fame lasts. Your show could run as long as there are advertising sponsors.


After the money dries up, expect the show to be canceled, unless you wanted to go non-profit. Cyber-soaps could mimic TV and last only as long as money is earned. Or you can start a new trend depending upon your creativity, inventiveness, and enthusiasm to connect as a catalyst.